“One of R&B’s most promising newcomers” - COMPLEX “RINI is in his own lane, creating heartfelt, soul-filled R&B that fans can’t get enough.” - FLAUNT “RINI deserves to be championed for the way he writes about love.” - UPROXX New age R&B pioneer RINI returns with the dreamily romantic new single “My Luv” featuring singer Bibi Bourelly, via Warner Records. Soulful and atmospheric, the Australian crooner’s latest track demonstrates the flair and originality that has made him one of music’s most exciting new artists. “My Luv” is RINI’s first release since last 2022’s acclaimed UltraViolet EP. Effortlessly sexy, “My Luv” is built around a bluesy guitar lick and a bass-heavy beat that sets the tone for an after-hours escapade. The new single arrives on the heels of RINI’s 7-track EP UltraViolet, which featured the pop-leaning “Pressure” and scorcher “Selfish” featuring BEAM. That versatility and willingness to venture outside of his comfort zone has become a cornerstone of the newcomer’s discography. RINI closed out 2022 with the finale of his sold-out headlining Past the Naked Eye Tour at The Echoplex in Los Angeles, CA.
Since arriving on the scene, RINI has made waves with his sweeping brand of R&B; his incredible voice combined with lush production has nabbed nearly half a billion cumulative streams across platforms. That number is destined to increase with the arrival of the intoxicating “My Luv.”
ABOUT RINI: Since the inception of his musical career, RINI has been endowed with this unique responsibility to share his truth. The Melbourne-raised artist speaks directly to listeners while wearing his heart on his sleeve, relinquishing control of his emotions in a way that has a liberating effect on people. Being vulnerable is a heavy cross for RINI to bear but the end result has proven to be cathartic for his creativity, equipping the genre-defying R&B singer with something real to say: “I just want to take my time with songs,” he avows. In 2021, RINI unveiled his 12-track debut album Constellations, an ambient collection of sounds that explore the nuances of love, which garnered praise from media outlets like Complex, Rated R&B, and UPROXX – the latter describing his project as, “an out-of-this-world touch to RINI’s music, offering a beautiful love story that any hopeless romantic would die for even though it seems far too good to be true.” Through a sultry falsetto and soul-stirring voice that’s universally embraced, the 24-year-old songbird revealed an emotional depth in his songwriting that doesn’t feel out of place. His creative process is fluid and impassioned, turning small, mundane details into romantic neo-soul fantasies. Now, after emerging as a remarkable new talent poised to thrive in today’s R&B landscape, RINI is laser-focused on continuing to push the boundaries of modern music with his unique style, accumulating over 376M streams across platforms while averaging 2.2M monthly listeners on Spotify to date. Over the years, RINI became emboldened by the discovery that music can shape the world around him. From relocating out West to acclimating himself to the fast-paced lifestyle, this stage of his career has been about growth and self-discovery.